
Vogue
Why This Quietly Glamorous Tuscan Seaside Town Is Having a Moment.

Why This Quietly Glamorous Tuscan Seaside Town Is Having a Moment.
In its mid-century heyday, Porto Ercole, a small seaside village on the eastern coast of Tuscany’s Monte Argentario, was much like Portofino—a beloved seaside hideaway frequented by the glitterati.
Situated just 1.5 hours from Rome by car and connected to the mainland by a road that divides two lagoons, it’s more accessible than other seaside retreats, while offering more than just sun-soaked days by the sea.

“It feels as though time has stopped here… The place remains so true to its history and tradition, with architecture and food culture preserved much as they have always been.”
Vogue
While Porto Ercole remains one of Italy’s most authentic seaside villages, the years following its golden age saw younger generations retreating elsewhere for their summer holidays, delaying development and preserving its character.
Though lesser-known, Monte Argentario draws in-the-know travelers for its unique location—where the Mediterranean meets the vineyards—and for its historic Borgo Antico and Spanish-era fortress overlooking the village.
Porto Ercole provides a more intimate experience than its larger neighbor Porto Santo Stefano, offering a slower pace and a closer connection to the landscape.

With the opening of LA ROQQA, a laid-back, family-owned hotel inspired by the 1960s Dolce Vita and located in the heart of the town, guests are encouraged to discover Porto Ercole beyond the hotel’s walls.
The hotel’s design reflects the area’s history, combining contemporary Italian design with nostalgic references to mid-century glamour, while its rooms maintain harmony with the surrounding landscape.
Where LA ROQQA comes alive is on its rooftop restaurant, Scirocco, which overlooks Porto Ercole port and the Corsini Botanical Gardens and serves traditional Tuscan cuisine paired with local wines and cocktails.
Guests are also encouraged to explore further, including Isolotto Beach Club, located in a secluded bay just minutes away.
